AppCast widgets are tiny apps that can be "installed" on the iPhone home screen, run on Javascript while offline, and can be distributed on web sites. They can additionally pull in live data while online, but at the minimum will start and have useful functionality when offline. They are actually bookmarks saved as icons on the home screen.
Here is an sample appcast that serves as a branding presence for me.
Simple branding app
Open the link in your iPhone Safari browser, play around with it, then bookmark it using the "+" icon on the bottom of the iPhone screen.
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